Meet the trailblazing minds behind this eco-friendly shoe brand on new SiriusXM series

Did you know we could make shoe soles from sugar cane? Learn all about it and other ingenious ways businesses are adapting to be both green and profitable on SiriusXM’s new special series, Purpose Built, debuting Tuesday, March 12 on Business Radio (Ch.132) at 12:00pm ET and on SiriusXM Insight (Ch. 121) at 6:00pm ET.

Each one-hour episode will showcase high-profile business guests discussing how to create and support more environmentally aware and socially responsible companies. The series premiere features SiriusXM P.O.T.U.S. (Ch. 124) host Michael Smerconish talking to Allbirds co-founders Joey Zwillinger and Tim Brown about creating one of the most recognizable sustainable footwear companies today.

Watch an exclusive video from the series premiere.

Allbirds co-founder talks carbon-negative shoes