Listen to LL COOL J talk about racial injustice, his brand expansion & more with Sway

Two of the biggest names behind some of SiriusXM’s hip-hop channels came together to talk about social injustice and a groundbreaking announcement.

Fresh off the expansion of his Rock The Bells universe, LL COOL J hopped on Sway in the Morning on Shade 45 (Ch. 45) to chop it up with Sway and company about supporting hip-hop culture via his new website, his powerful freestyle on racial injustice that recently went viral, discussing racism with his kids, and more. Click below to stream the full interview On Demand on the SiriusXM app now.

To hear more episodes of Sway in the Morning, tune in to Shade 45 from 8am-12pm ET every weekday, or stream them On Demand on the SiriusXM app anytime.

Launched in 2018, LL COOL J’s Rock The Bells Radio (Ch. 43) features classic hip-hop music and rarities, as well as LL’s career-spanning stories and exclusive shows hosted by hip-hop icons Roxanne Shanté, Biz Markie, and DJ Mister Cee. LL’s new Rock The Bells website pays tribute to the rich history of hip-hop through exclusive articles, podcasts, video content, clothing, books, and more. In addition, LL hand-picked hip-hop pioneers to receive ownership in the brand, including Big Daddy Kane, RUN DMC, Eric B, Salt-N-Pepa, Fab 5 Freddy, Roxanne Shanté, graffiti artist Risk, famed b-boy Crazy Legs, and photographer/director Jonathan Mannion. For more information, visit rockthebells.com now.